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“No Bra” Brassiere
Rudi Gernreich, 1960
The Victoria & Albert Museum
From the label:
designed exclusively for Exquisite Form by RUDI GERNREICH
This revolutionary designer of the topless bathing suit and see-through evening blouse is famous for the natural bare look even in his covered- up fashions. That’s why it’s news when he, of all designers, designs a bra. No gimmick, the “NO BRA” bra supports yet gives you the natural nude look of a firm, young, bra-less bosom.
